A standing tree looks strong and robust. When we see the core we gain insights on the health of the tree. With a tree this can be harder, unless we take take a core sample. It is more accessible with an organization. What an enterprise states what it believes, we can then monitor if their actions and see if they match-up.
When we tell people why there is a hazard, decision, or rule it creates the opportunity for alignment. We can share in taking responsibility. If we simply state, ‘do not walk here,’ it creates questions. But if we tell people that the cliff is eroded and fallen into the sea then we might agree that it is a wise to take precautions.
Our stories come not from what we do but why we do it.
What-if-concepts 