Growing Trust from Broken Promises

John Oliver’s, Last Week Tonight on HBO produced a piece on the Miss America Pageant and Miss America Foundation that could carry ramifications and opportunities for the social sector.  His team investigated and revealed that the actual value of the scholarships awarded compared to the stated ‘provided’ value of the scholarships represent during the pageant’s telecast equate to an eye-opening difference.  John stated the pageant “gives out way less than the 45 million dollars in scholarships (he claims less than $4-million) and yet two, whatever the number is one thing does still seem to be troubling true…because even their lowest number is more than any other woman-only scholarship we could find.”  Instead shining the spotlight completely on the semantics and mathematical formulas employed by the Miss America Pageant and Miss America Foundation he challenged the audience to consider support woman-only scholarship organizations, such as: 

Society of Woman Engineers                              Patsy Mink Foundation                                    Rankin Foundation

I am not sure of the impact of this news story for the Miss America Pageant and Miss America Foundation.  It does not appear to immediately enhance the public’s trust in the social sector.   Perhaps the greatest opportunity for growth is that woman-only scholarship funds can use the conversation to share their purpose and offer a call to action.  When others break loyalty and trust, there is an opportunity to re-enforce the relationship each of us fosters with our own tribes.

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