Why Tribes Matter

Seventeen million views in 24-hours of the latest Star Wars: The Force Awakens trailer.  If you wonder if a connected group of individuals can have an immediate shared experience, I think the force has spoken.

The 2016 Tour de France course was announced today in Paris.  Defending and former champions were on hand for the unveiling.  Since the course changes each year this event provides riders with their first reaction to the route and the preparation required.  Imagine if our enterprises could announce our next programs to such fanfare?  Why not?  If we are truly connected to our tribes, they will celebrate important news.

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