The headline number is the attention grabber. The one that we will mention to a friend or colleague. Headline numbers are often shocking because they represent change our assumptions. They often create a new order of magnitude.

There is a story behind numbers. Scenarios to explore, more depth than the headline. How might you share the narrative that gives more meaning to the headline number? How does the most significant philanthropic gift in the organization’s lifetime become a catalyst for more engagement? How might a moment of unanticipated disruption to service delivery become the moment when your tribe gathers with unprecedented support? What if the headline number suggests it is time to shift your focus?

Headline numbers provide the moment between bounces on a diving board when your audience awaits the take-off and execution. How might you use headline numbers to amplify your work?