Do you have a master plan for your facility/campus? How flexible or rigid are the considerations and assumptions that guided the plan’s creation? Do you share your vision for the future with your fans, or is it kept under lock and key? How might we remain curious about the factors influencing future needs?

Consider Denver International Airport’s jump up the list of busiest airports by passenger traffic, moving from 18th in 2016 to 3rd busiest airport in 2021. Interestingly, the number of total passengers in Denver between 2016 and 2021 is similar compared to other airports; the growth is not correlated due to the pandemic. Denver has a master plan that includes 12 runways and two additional terminals. By building further away from the city, there is room for growth.