The movie Groundhog Day carries an undercurrent theme of service. In the repetition of the same day, the protagonist learns to position themselves throughout the community where they are uniquely positioned to serve. Be it catching a kid falling from a tree, changing a flat tire on a car, or purchasing life insurance from an eager associate.

We can all be of service. Some of our actions are actionable and measurable, and some of our work resides in the liminal or serving clients who cannot express their appreciation through social media. But we can all be of service.