Vision statements resonate when they present a picture of a better tomorrow, a problem solved, a better way, more opportunity, greater access, and/or removing barriers. It is harder to get inspired when vision statements are bland or redundant (e.g., make the world a better place). They can be simple. Achieving the vision might cause your enterprise to consider a new line of work. If oncologists share a vision to cure cancer, reaching this milestone means that a new line of inquiry or one big celebration party and disbanding is needed.

How might your vision identify the headwaters of your journey? How might it inspire with sufficient clarity about the work that matters?