Are you trying to replicate your competitors’ superpowers? Or, have you reviewed what your competition does less well and maximized your talents in those places?
Competition
Competition or Collaborator?
An Original Among Common

Beachside buoys bobbing in the gentle swell. Generic white versions spotted most frequently, random versions marked with colorful bands interspersed, and then the bust of a cowboy smoking a cigar. Those walking along the shore stop to point and for a photo. Alone this buoy is woth a glance. Surrounded by a myriad of unremarkable buoys it is worth a picture and a remark. Seth Godin amplified the value of surrounded by our competitors.

