When we think about stakeholders, we can get myopic. We get stuck thinking about the first name we associate with the categories associated within the above graphic. What if we think about the tenth or twelfth Community Partner or the seventh Government Agency? Who is the thirty-fifth Volunteer on your roster?
We often return to the same individuals or organizations as proxies for outreach. What if we challenge ourselves to seek out the weak ties? What if we find those who think of themselves as super fans but rarely appear on our VIP list? How might we expand our inquiry to the next concentric circle?



This morning a blueberry fell to the floor from my spoon and rolled somewhere out of sight. I spent a few minutes searching before it was corralled. I was amazed to find the berry four times further away than the immediate area underfoot where I located my initial reclamation effort. The search and rescue annoyed and amazed me. If I had dropped the blueberry intentionally in hopes that it will roll away like a bouncy ball and it had just landed flat I would have been disappointed. However, I found myself aggravated because this blueberry traveled far beyond what I thought was possible.