Shanghai at night, without the illuminated skyscrapers and spotlights, might be just another city. However, Shanghai has leaned into nighttime illumination and developed a palette of architectural and marketing features. When we shine a spotlight, we are drawing attention to an area of focus. The spotlight also obscures peripheral features and adjoining parts of our work.

How might we use our spotlight intentionally (and possibly collectively)? How might we avoid appearing like a desperate roadside attraction that is just trying to catch anyone’s eye?