How might we

Variables and Inputs

Riding a bike across a swinging cable bridge creates movement on the deck, amplified by the inputs from the rider. Add more cyclists to the same bridge span, and the journey gets more energetic. Navigating the span becomes increasingly more challenging (and exhilarating) with more inputs.

For others, leaping from a bridge attached to a bungee cord is a thrill, and it provides the rush of adventure and a state of free fall that is not customary to the human lifecycle. There are fewer inputs for a bungee jumper, and removing constraints makes it remarkable.

The impact of variables and inputs creates different journeys and feedback. How might we amplify our journey by seeking higher-quality inputs? Let’s be clear about which variables we hope to leverage.

Not As Expected

At first glance, the scene we encounter might look coherent—a plane departing a runway. Then we recognize the plane is a shadow and the ‘runway’ is a street grid for new housing development. Just because it rhymes does not mean it parallels reality.

How might we remain curious when our first glance seems to confirm expectations? How might we adopt a mindset to make room for variable and serendipity? How might we uncouple past performance from future results?


I am curious when I encounter a man-made feature that’s current function seems less obvious. What was the opportunity that somebody recognized before the structure was built? Where did the idea originate? What went into the design? How was it constructed? When was it completed? How did it operate during its lifespan? Why does it remain?

When we build our real-time structures, how might we leave clues for those that follow? How might we leave sufficient insights to orient those who encounter it later can understand the context of our creation? How might we set others up for success?

People Before Buildings

Recreational Equipment Inc. (REI) is selling their brand new custom built headquarter building. They never moved in despite designing a facility that captured the essence of outdoor lifestyle and embraced nature. Rumored reasons for abandoning the HQ include, raising cash for the balance sheet, changes to workplace requirements, and pivoting to a new business model. Five years ago, REI was a leader in closing stores on Black Friday. Instead it started the #optoutside movement, encouraging people to engage in an outside activity over chasing retail sales. REI chose people over buildings.

It is easy to think that our facilities as the essence of our being. Where we do what we do defines our stories. We have been encouraged to choose our travel lodging based on the ammenties of a hotel or airbnb. Ice machine of every floor, pet friendly, workout facility with new machines, and 24-hour room service might make the difference in selecting our overnight lodging. But if the people who work within the building do not care, it cannot overcome the luxury.

If we lead with our core values then we can see how REI decided to forego their dream HQ. In the first half of 2020, they laid-off employees and closed stores. The optics of moving into the headquarters would amplified the misguided ethos of managing image over leading people. Instead, they were willing to put the moving trucks on hold and revisit their decisions. REI asked “how might we” and the resulting choice was a different path. A journey which may create more loyalty, greater trust, and a better future.