We like group photos because they convey significance and build momentum. A number of people showed up and lent their social capital to a cause and/or belief.

If we zoom in, we can see the individuals involved. We recognize the distinctive characteristics and attributes of each person. It provides us with the opportunity to highlight and profile the narrative that makes them unique.

It is convenient to focus on the group photo to share our impact, but we forget there is an individual story behind each face in the crowd.