When you take your fans on a sightseeing tour of your work, how does it stand out? Are you able to provide ‘behind the scenes’ experiences? Do you curate a remarkable event? Are you able to tour them in a unique manner? Do you have a secret door that gets opened? A surprise guest? A token of appreciation that is customized?

It does not take a lot to make an experience stand out. It is best when it adds meaning to our fan experience.