If we sell a car to an accountant, we might focus on the vehicle’s efficiency, cost per mile to operate, and return on investment. If we sell the car to a driving enthusiast, it may be better to concentrate on the driver experience, emotions of sitting in the car, and the story the driver can tell.

When we talk about our work with others, we do not need to sell to ourselves. Rather, it represents an opportunity to share a narrative with the audience that provides them with a chance to engage with the work. How might we find points of confluence that combine the listener’s story with our work? The authentic merging of two narratives allows another player to join the quest.