wayfinding

Vanishing Point

We can map out our route until we cannot. There is a moment at which our planned itinerary contains a gap or uncertainty. It may appear that we are traveling a continuous path, but serendipity and detours will appear, even in the most detailed schedule of events. How might we expect the unexpected and embrace the elements of our plan that fall into place?

Who Is It For?

Two Starbucks, located across the street from each other, appear like poor business planning; until we recognize that the stores exist in an urban design that prioritizes automobiles. If ease of pedestrian travel were a preference, perhaps one store would be sufficient.

How might we understand ‘who it is for’ before we begin our design and implementation phase? Starbucks does not exist to serve vehicles, but it does serve people. That said, it inhabits an environment that has amplified the needs of motorized travel; therefore, its design model accommodates those arriving in vehicles.

Second Career

If you are a donkey that was a companion to a horse, it is a powerful relationship. However, donkeys live a factor longer than horses, so they can find themselves looking for a new function if their companion horse passes away. One Colorado nonprofit runs a donkey sanctuary. To keep the animals engaged and interacting socially, they participate in events, assuming various roles. For last night’s wedding ceremony, they carried around bottles of beer and other beverages. They were adored and celebrated, once again finding their purpose.

When our first thing is done, it may mean a new opportunity is waiting.

Beacons

If we build a beacon on top of a mountain, people will naturally climb towards it or use it for orientation purposes. However, if we place a beacon on a ridgeline full of other towers and ariels, we might get lost in the crowd. Our mission is to position our towers as close to the edge of the map as possible, making them useful without being so far off that they are never seen.