wayfinding

Overcome & Embrace

The renowned author for your literary organization’s gala fundraiser falls ill. The easy solution is to cancel. The school buses contracted to shuttle spectators from a remote parking lot to the World Cup ski race are forced to abandon their shuttle route and pick up school students after the district pivots to an early school dismissal due to weather. The easy solution is to blame the snowstorm. The venue you booked for a conference forgot to provide projectors, so the keynote speakers had to adjust their presentations. The easy solution is to focus on the vendor’s mistakes.

These unplanned moments offer an opportunity for our values to be lived, not just recited. If we talk about ideas such as resilience, grit, determination, people-first, collegiality, we can come together and deliver an unscripted performance. Occasionally, these instances of misdirection reveal an even better experience. People cheer for us when we are working to overcome the elements. How might we use disruption to delight our fans?

Vanishing Point

We can map out our route until we cannot. There is a moment at which our planned itinerary contains a gap or uncertainty. It may appear that we are traveling a continuous path, but serendipity and detours will appear, even in the most detailed schedule of events. How might we expect the unexpected and embrace the elements of our plan that fall into place?

Who Is It For?

Two Starbucks, located across the street from each other, appear like poor business planning; until we recognize that the stores exist in an urban design that prioritizes automobiles. If ease of pedestrian travel were a preference, perhaps one store would be sufficient.

How might we understand ‘who it is for’ before we begin our design and implementation phase? Starbucks does not exist to serve vehicles, but it does serve people. That said, it inhabits an environment that has amplified the needs of motorized travel; therefore, its design model accommodates those arriving in vehicles.

Second Career

If you are a donkey that was a companion to a horse, it is a powerful relationship. However, donkeys live a factor longer than horses, so they can find themselves looking for a new function if their companion horse passes away. One Colorado nonprofit runs a donkey sanctuary. To keep the animals engaged and interacting socially, they participate in events, assuming various roles. For last night’s wedding ceremony, they carried around bottles of beer and other beverages. They were adored and celebrated, once again finding their purpose.

When our first thing is done, it may mean a new opportunity is waiting.