Courtesy Call

“This is a courtesy call to remind you that your membership is expiring.”

Is the purpose of a courtesy call for the member’s benefit or for the organization? Is the intent to maintain a financial relationship or to engage community? What would it feel like if the courtesy call was a personal call. A chance to connect and have a conversation. What if we knew our members so well that the last thing we mentioned on a call was their expiring membership?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s