Courtesy Call

“This is a courtesy call to remind you that your membership is expiring.”

Is the purpose of a courtesy call for the member’s benefit or for the organization? Is the intent to maintain a financial relationship or to engage community? What would it feel like if the courtesy call was a personal call. A chance to connect and have a conversation. What if we knew our members so well that the last thing we mentioned on a call was their expiring membership?

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