Riding for the Brand

Which brand do you ride for? Is it clearly printed on your materials or hidden in a secret location?

What does the brand stand for? Is it consistent with our organization’s values? Does it bring forth emotion and a nod of understanding?

Do people line-up to join the cause or does it divide? What is the brand’s intention? What is the story everyone tells?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s