If given ten seconds, could you articulate the work that matters for your cause? Would you use your mission statement, vision for the future, core beliefs, purpose statement, best story, or some hybrid? Is it accessible to those who ask why you do what you do?
Apple and Steve Jobs talked about making a dent in the universe. Most of the products and services that followed changed the paradigm of how we communicate and connect. Dent made (for better or worse).
What is your dent in the universe?