Many of us can recognize the architecture of a Roman arena. The style is distinctive.
What features and characteristics define your work? What do your fans need a brief sight of to identify your craftsmanship?
Style
Brand
Symbols and Meaning
Is there a symbol for your enterprise that captures what you stand for? Is it a logo, a person, a word, a program, an event, an image, a collage? What do you believe it represents? What do your fans believe it stands for? What is an outsider’s impression?
Riding for the Brand
Which brand do you ride for? Is it clearly printed on your materials or hidden in a secret location?
What does the brand stand for? Is it consistent with our organization’s values? Does it bring forth emotion and a nod of understanding?
Do people line-up to join the cause or does it divide? What is the brand’s intention? What is the story everyone tells?
What-if-concepts 