Is there a symbol for your enterprise that captures what you stand for? Is it a logo, a person, a word, a program, an event, an image, a collage? What do you believe it represents? What do your fans believe it stands for? What is an outsider’s impression?
Which brand do you ride for? Is it clearly printed on your materials or hidden in a secret location?
What does the brand stand for? Is it consistent with our organization’s values? Does it bring forth emotion and a nod of understanding?
Do people line-up to join the cause or does it divide? What is the brand’s intention? What is the story everyone tells?
What-if-concepts 