Seeing a sign, marking, blaze, trail, or symbol that confirms we are on route builds confidence. Even with digital maps, receiving real-world feedback that our navigation remains correct is empowering.
How might we leave the right blend of clues and wayfinding symbols to help those who follow stay on course? How might we assess if we need to leave an uninterrupted painted line or if we need markings at appropriate intervals?
Despite all the economic data accumulated and monitored, the emotional perception of the economy is gathered in a few reports; the Consumer Confidence and Survey of Consumer Perception reports are headline examples. These are reminders that despite economic indicators pointing in one direction, the consumer’s emotional state may be uncoupled from economic trends.
How might we incorporate the perception and confidence of those we serve into our deliberations? Few dashboards capture the human element, instead prioritizing headline numbers. Enrollment might be increasing, but the trust we anticipated we were building is actually eroding the foundation. Our assessment of an enterprise’s progress (or regression) may be forecasted by anecdotal narratives before the data quantifies the disruption or delight we have generated.
Not your confidence. The confidence of those who believe in you. The people who believe you are worth their loyalty and support. Those that cheer for you and risk their social capitol to recommend your services to others.
What if confidence is broken? What if it falls apart? This is not about disappointment but a break in trust. If we are designing what is essential to our work, the confidence of those we intend to serve is at the very center.
What-if-concepts 