confidence

Confidence

Not your confidence. The confidence of those who believe in you. The people who believe you are worth their loyalty and support. Those that cheer for you and risk their social capitol to recommend your services to others.

What if confidence is broken? What if it falls apart? This is not about disappointment but a break in trust. If we are designing what is essential to our work, the confidence of those we intend to serve is at the very center.