How might we get the right amount of exposure to capture both the focal point and the background? It is often the elements that are not in focus that make the image remarkable.

I recently toured the Whyte Museum of the Canadian Rockies and the exhibit of photographer John E. Marriott. I found his wildlife images to be striking. His ability to use the camera as a vehicle to transport, to engage, humor, and amaze is uncanny. The photographic story he tells is more complex that putting wildlife in the center of the frame. There is a tension, emotion, complexity, and depth to each print. How might we add a similar amount of care to our art? How might we not mistake exposure for connection?


Not your confidence. The confidence of those who believe in you. The people who believe you are worth their loyalty and support. Those that cheer for you and risk their social capitol to recommend your services to others.

What if confidence is broken? What if it falls apart? This is not about disappointment but a break in trust. If we are designing what is essential to our work, the confidence of those we intend to serve is at the very center.