When you share your story, do you prioritize continuity or curation of the narrative? Do you have a default mode, or does it depend on the audience? Does the purpose of the story matter? Are you entertaining or making a call to action?
Innovative Concepts
Start from the End
Spectating or Competing

We can stand on the side of the road and wait for a cycling event to pass our location. In the most prominent races, a publicity caravan with sponsors proceeds the race’s arrival. Then, the competitors pass, followed by team support vehicles, and finally, a broom wagon signals the end of the race, and the road is re-opened. We glimpse the competitors, and for a fraction of a moment, we are part of the race’s orchestration.
Or, we can pin on a number and be a competitor. We can experience the event and be part of an event in motion.
We cannot join every competition, but knowing which ones are paramount to our progress might be helpful.
Obstacles
First Contact
A ferry passing in the shadow of a lighthouse is usually on course. Further out, the lighthouse serves its greatest service. The first sight of the beam of light provides an initial point of engagement and alignment.
How might we recognize that those who make it into our organization probably engaged with our enterprise somewhere further afield and have been en route for some time?
What Sound?
Action or Destination
Smile
Opportunity
Arrival vs Departure

How do the departure and arrival experiences differ? When leaving an airport, I am keen to wayfind to my mode of transportation. When I return for departure, I often notice details that eluded me on my way out. We are looking for different clues and ignoring characteristics when we focus on a specific task.







