A commercial airline commits numerous resources to selling as many seats as possible on every departing plane. A ski area is less fixated on the number of empty seats on the ski lift. Ski reports are more focused on selling tickets, passes, food, lessons, and other point-of-sale opportunities.
When we produce an event/program, do we measure its impact by the number of attendees or the depth of engagement of those who participate?
What happens when your proprietorial work makes it into the public domain? What is the impact of others iterating on your creation? How does it align with your values and focus? If you believe in making the world a better place, does it matter who gets the credit? If you believe in delivering for your shareholders (or donors), is it essential that you generate a metric that shows a return on investment? What if your idea is leaked to the sector, and it is the spark that generates an unexplored way of serving those that you are committed to helping? Do you need credit, or does moving closer to your vision suffice?
What-if-concepts 