When we highlight an opportunity that contains tension, we are captivated by the narrative that follow. A single blade of grass is less remarkable when found on a lawn. Place the grass pushing through a broken section of asphalt and the struggle creates tension. We are uncertain of the outcome and more likely to be captivated by the journey.

We might incorporate the same mindset in our planning. The outcome of a shopping run to the grocery store is low risk. A strategic plan that considers an initiative that might transform a community increases the tension. Our fans are engaged when we share goals that are resonate but not common and repetitive. We are working on addressing problems that are challenging to solve. What is our role in the solution?