When we highlight an opportunity that contains tension, we are captivated by the narrative that follow. A single blade of grass is less remarkable when found on a lawn. Place the grass pushing through a broken section of asphalt and the struggle creates tension. We are uncertain of the outcome and more likely to be captivated by the journey.

We might incorporate the same mindset in our planning. The outcome of a shopping run to the grocery store is low risk. A strategic plan that considers an initiative that might transform a community increases the tension. Our fans are engaged when we share goals that are resonate but not common and repetitive. We are working on addressing problems that are challenging to solve. What is our role in the solution?


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If the goal is clear, the route remains flexible.  The goal, gain 1,000 meters of elevation.  The first day it took 50 kilometers of cross-country skate skiing.  The next morning the milestone arrived in 4 kilometers using backcountry skis to ascend to the top of a ski resort.  If we see one option to achieve our goals, then we miss the adventure.  Wayfinding is how we solve big questions and reach big goals.

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