Ultimatums are for your benefit. Promises are for the benefit of others. If we only focus on creating value, then either an ultimatum or promise works. If we aspire to be of service and create value, then a promise is ideal.
How do you measure progress? By the value created? By doing what is best for those you serve? Do you provide what is easiest or do you combine the unconventional and produce the remarkable? A promise reinforces your core values, which may be more important than any scorecard.