When we think about stakeholders, we can get myopic. We get stuck thinking about the first name we associate with the categories associated within the above graphic. What if we think about the tenth or twelfth Community Partner or the seventh Government Agency? Who is the thirty-fifth Volunteer on your roster?

We often return to the same individuals or organizations as proxies for outreach. What if we challenge ourselves to seek out the weak ties? What if we find those who think of themselves as super fans but rarely appear on our VIP list? How might we expand our inquiry to the next concentric circle?