Author: whatifconcepts

Empowering those that inspire so they can excel at the work that matters.

Purpose

Why does purpose matter? If you are building a castle, knowing its purpose yields dramatically different features and results. Are you defending? Entertaining? Controlling a harbor? Making an architectural statement? Each version shares iconic similarities but adopts critical elements that amplify its purpose. Knowing who you are serving changes the focus of your work.

Training Grounds

Where do you go to practice your craft? Is it accessible to encourage the development of fundamental skills and provide the opportunity to try new progressions? If we are encouraged to do this for a new hobby, why not have a similar setup for the places we serve? Where are the training grounds for board members and volunteers? Where can we gather to practice, learn new skills, and attempt innovation?

Beacons

If we build a beacon on top of a mountain, people will naturally climb towards it or use it for orientation purposes. However, if we place a beacon on a ridgeline full of other towers and ariels, we might get lost in the crowd. Our mission is to position our towers as close to the edge of the map as possible, making them useful without being so far off that they are never seen.