I took this photo this morning in an open-air market. There were many vendors selling vast arrays of fruit. One man was selling just cherries from a wooden box and he had limited quantities. He had a line of ten people waiting to purchase from him. The vendors next to the man’s stand stocked plenty of cherries along with apples, bananas, and strawberries. The old man specialized and apparently he was well known for his cherries.
Consider giving yourself permission to specialize. It may make you standout to those who are seeking just what you have to deliver. Do not be surprised when the line forms.
Innovative Concepts
A New Way
![]() |
| Next |
A switchback in the road offers a chance to continue the journey upwards in a different direction. Instead of a steady ramp, one has a chance to see the ascent from a new direction and gain a perspective.
What are the switchbacks that have most inspired you?
Your Vote
![]() |
| Votes Welcomed |
I received an email to help pick the next magazine cover for a periodical to which I subscribe. I immediately deleted the email. The tribe is too big and my input is just a voice in a hurricane of sound. I appreciate that the magazine thought of me but they did it for their benefit not mine. Had I been selected to be part of a panel fo five people to select a cover then the invitation would been individualized and meaningful. It would have been an invitation and not just spammed by a distribution list.
When you make a call to action of the tribe, is it personalized? Does it carry meaning? Would you respond yourself to the same request? Is it unique? Does it feel like a best friend picked the opportunity just for you? Who does it benefit?
Are You Trustworthy?
When You Decide
![]() |
| Yes You Can? |
Long distance athletes often face a unique psychological battle with uncertainty. One starts a marathon, Ironman triathlon, 50-kilometer ski race, or even a six-hour bike ride and a little doubt exists about completing the event. Will I be able to hold the pace? Are there too may hills? What if the weather turn atrocious? Can I endure?
Then one encounters a moment when certainty reaches a tipping point. Short of an unseen disaster, the athlete knows they can make it a few more minutes, kilometers, strides. The mental boost this gives the athlete is tremendous. It is not always a turn of speed but the relaxation from the mental stress of the unknown starts to fade.
Interestingly, this moment of cross-over is often very much in our control. What if we decided the certainty of finishing was going to take place 5 kilometers sooner? What if we were so bold that we never doubted the result from the start? How would it change your perspective if you moved uncertainty forward in an event?
Optics
Your in Charge
![]() |
| Good times |
Assign tasks and people will work for you. Assign responsibility and people will work for themselves. Simon Sinek
The Virtual Leader
![]() |
| Giro d’Italia Malliot Rose |
In a cycling stage race there often times when a group of breakaway riders gets far enough in front of the main peleton (pack) that one of the riders in the escape becomes the virtual leader of the race. By calculating the time gaps it is easy to claim that one rider leads the race if the race were to stop at that moment. The thing is that most times the gaps compress if not disappear all together as the race reaches the finish and the virtual lead is erased. Since race organizers only award the race leadership jersey at the end of each stage based on the results, there is not a lot of power in being the virtual leader. There is a high level of recognition for being the race leader, complete with a podium celebration, awarding of the jersey, interviews, special starting spot, and dedicated coverage from television and media at the professional level.
Concentrate on the destination. Measuring yourself against others enroute is a bit irrelevant compared to where you stand at the destination.
Super Power
![]() |
| What is your super power? |
One of the ideas that resonated with me during Seth Godin’s “Pick Yourself” event in New York City this past week was the notion that each of us has a super power. We tend to hide them behind our mission statements or provide evasive answers about our talents. However, when we feel comfortable wearing our cape representative of our super powers it is transformative. A super power is not about feats of strength or Klout scores. It is an attribute that envelopes you. The activity that slows time to a frame by frame presence worthy of the Matrix. We find comfort in hiding our capes or send them to the emotional dry cleaners, feeling unworthy to tie them on in daily life but that is just what the world needs. It is what your community and tribe seeks. When I meet an individual with a super power, it alters the environment, my senses begin to ping as if expecting a lightning strike.
Where is your cape? When are you going to put it on?
Radiated Glory
![]() |
| Sideline Parents |









