mindset

Context

The Women of the RNLI Exhibit provides depth and dimension to the work of the Royal National Lifeboat Institution (RNLI) in the United Kingdom. Throughout the exhibit, the impact of the RNLI’s work is highlighted, especially the fact that the institution receives no government support and relies on philanthropy to fund its operations. Making the cost of operations visible is challenging, but when done well, it educates, engages, and calls us to action.

How might we make our work more visible?

Connecting Over History

Barbie: The Exhibition is currently on display at the London Design Museum. It is a retrospective of Barbie’s life from her invention in 1959 to the present day. One of the palpable parts of the experience is how many adults find themselves reliving their childhood as they walk between the galleries. Common refrains include,’ I had that Barbie, my friend had that outfit, we still have that Dream House.’ There is a combination of nostalgia and renaissance, aide by the return of Barbie to a greater social consciousness after the Barbie (2023) movie.

What history connects your fans with your enterprise. Is it a person, event, program, decision, structure, critical communication, disaster, or service? What focuses your fans on the events of the past?

Iconic

Seeing a Coors can flattened in the dirt on the side of a 4-wheel dirt road is an iconic signature of the American West. It can easily be defined as trash and littering, but for some, it is confirmation that they exist in a location that represents their values. Coors has branded itself as coming from the heart of the Rocky Mountains; seeing a Coors can is evidence.

Not all iconic moments represent our best work. They do tend to rhyme with our values and beliefs.