What can you not achieve alone but can achieve with a coordinated team of individuals? When we organize, we achieve much more than we might have anticipated. What act of teamwork has surprised you?
mindset
Somebody
Constructed Differently
What Angers You?
Connecting Over History
Barbie: The Exhibition is currently on display at the London Design Museum. It is a retrospective of Barbie’s life from her invention in 1959 to the present day. One of the palpable parts of the experience is how many adults find themselves reliving their childhood as they walk between the galleries. Common refrains include,’ I had that Barbie, my friend had that outfit, we still have that Dream House.’ There is a combination of nostalgia and renaissance, aide by the return of Barbie to a greater social consciousness after the Barbie (2023) movie.
What history connects your fans with your enterprise. Is it a person, event, program, decision, structure, critical communication, disaster, or service? What focuses your fans on the events of the past?
Minding
How Important?
Onward!
Iconic
Seeing a Coors can flattened in the dirt on the side of a 4-wheel dirt road is an iconic signature of the American West. It can easily be defined as trash and littering, but for some, it is confirmation that they exist in a location that represents their values. Coors has branded itself as coming from the heart of the Rocky Mountains; seeing a Coors can is evidence.
Not all iconic moments represent our best work. They do tend to rhyme with our values and beliefs.
Together or Separate
When we share a Magnetic North (purpose, vision, mission, and values), it is easier to decide on behalf of the group if we arrive at an intersection first. If we are unclear about our compass, we will likely wait for the group to assemble before proceeding. If we consider generative questions when our environment is stable, we get clarity on where the boundaries exist for our team. We can forerun future events if we deliberate about unique situations our peers encounter. A culture of curiosity allows us to focus on the work that matters and guides our reaction when we find ourselves lost in the wilderness.
We cannot always be together, call a meeting, or wait for an answer. Periodically, we must act for the whole. A sense of shared purpose and a calibrated compass enables us to navigate, even in unfamiliar terrain.









