Entering Grand Teton National Park, the park ranger at the gate told me that many people think the entrance sign states “$35 entry fee or a flimsy excuse.”   How often do we have encounter people trying to avoid requirements by offering a flimsy excuse?  Do we accept the excuse of hold firm?

If it is critical then make it visible.  Posted guidelines and rules set you apart from other organizations.  Ignoring enforcement leads to mediocrity and erodes trust.  Be brave.  State what you are seeking to deliver and build a tribe that shares this vision.  Frustrating those who do not agree is acceptable but be generous in setting up people for success.