It is easier to ask ‘what if’ questions when they are generative. When we have time to consider the answers without the pressures of a burning platform. Does your enterprise think generatively? What if our cause was asked to share our story in the New York Times What would we say? Who would speak? What would we showcase? What if our signature event was cancelled due to elements beyond our control? How would we communicate? Would our response reinforce our beliefs or would our values be inconsistent with our actions? How could the unexpected enhance our reputation?
Dedicating time to engage our decision-makers in low risk generative thinking leads to higher results when major events take place in real time. Fire Departments train responders to avoid making an emergency worse by acting inconsistent with the training. Putting ourselves or the organization in peril serves little benefit to those who believe in your cause.
Our best thinking is perishable if we do not use it. If the wind is not blowing, we can still practice tying knots, navigational skills, and hoisting sails so we are more competent when the storm reaches us.

Somedays I wear the title of master (age range) athlete, participating in running, cycling, or cross-country skiing events. In most competitions my goal is to perform my best and inspire others to reach their personal best. In pushing the edge of performance I find myself dancing near a thin line that separates efficient movement and thrashing contortions. A combination of physiological ability and practiced technique mesh together as long as possible until I push too far or too fast and then they uncouple and lose all synergy The closer the pace gets to the tipping point the more I assume an athletic lean to account for momentum and power. However when I cross the line the tendency is to bend and try to power through whatever obstacle faces me. Bending equates to a head drop, reduced sight line, hips transferring backwards, shoulders curled over, and the compression of my cardiovascular engine. Speed and efficiency decline and my performance regresses.



Human nature tends to gravitate our thoughts to projects we have left unfinished. Once a task is completed, a goal achieved, milestone reach we are quick to let the memory fade away. We spend more time fretting about the peaks we abandoned during our summit attempt than the ones we actually climbed. 
