Innovative Concepts

Pioneer Stories

IMG_9678I stopped at a pioneer cemetery during a recent bike ride.  It struck me that this cemetery was somehow worth getting off and examining.  I have passed many traditional cemeteries without more than a sideways glance.  The few dates and words on the tombstone provide the briefest encapsulation of an individual’s life.  What makes a pioneer cemetery so remarkable to me is the story.  Here are the remain of people who were living on the edge of civilization one hundred  or more years ago.  We continue to visit these sites and talk about their courage and struggles.  In their journals we read how pioneers were often just trying to exist, not trying to make some larger social commentary by residing distal to larger population centers.  Their attempts to thrive on the edge is what fills our conversations and imaginations. 

Where are we being pioneers?  What edge have we selected?  What stories will outlive our work?

Your Customers Love You for Being Unique

If it is critical then make it visible.  Posted guidelines and rules set you apart from other organizations.  Ignoring enforcement leads to mediocrity and erodes trust.  Be brave.  State what you are seeking to deliver and build a tribe that shares this vision.  Frustrating those who do not agree is acceptable but be generous in setting up people for success.

What is Off-Limits?

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What is off-limits and cannot be discussed?  What is too dangerous to mention?  How do we decide where the boundary between safe and uncertain is drawn?  Is it possible to give ourselves permission to review the list of unmentionables?  If we are not willing to shine a light into dark corners then how can we expect to make the discoveries our vision statements proclaim?

Signature Moments

Sometimes the iconic thing you do needs to be hidden from view in order for others to appreciate its value.  Boise State University’s Football Team is know for playing on blue turf.  There is now an NCAA rule that restricts any other football programs from installing turf that is not green in color.  The BSU stadium’s field is covered with grass this week in order to facilitate a FIFA friendly soccer match.  The blue turf is visible year round except for this special occasion.  Covering the blue turf has generated numerous interest, discussion, and robust debate.  The iconic blue turf will be back next week and appreciation for its existence will grow.  The grass has a future home in a local park so those with an affinity for the soccer pitch can visit it there.

What if you hid your signature thing for a few days.  Would people notice?  Would they remark on its absence?  Who would comment?  What might you learn about its perceived value?

Elite Status

A room on the highest floor with a views may be provided for individuals with higher status in a hotel loyalty program.  That perk is less treasured when the elevators stop operating or a tropical storm forces evacuations to lower floors.  First and Business Class seats are usually clustered in the first rows of an airplane.  These seats becomes less desirable when the air conditioning unit in the front of the plane fails and the temperature soars.  Upgraded luxury cars are offered as perks to loyal rent-a-car customers.  This upgrade becomes less remarkable when one has to refill the gas tank or a customer is assessed a congestion charge in a major city, a fee that is waived for smaller hybrid vehicles.

Elite status brings benefits.  Not everyone is seeking the same perks.  The assumption that a business makes about what constitutes value can be misaligned with the customer’s desires.  Being flexible with rewards offers more value than having a one size fits all rewards chart.

Sleeper

We get lulled into patterns of thinking and acting.  The is fast, that is slow.  Open this door, not that.  This person produces results, that person always hesitates before acting.  We do this until our pattern is interrupted.  If we are adventurous enough we put ourselves in unique environments then weak ideas influence our worldview.

We can interact with a different group of people, attend conferences that attract a different tribe, read from peripheral sources, or just try to get lost and search for a way back.  Otherwise it takes the unexpected to jolt us awake.  When our paradigm is flipped by the irrelevant becoming remarkable.

Humor

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Where does humor find itself into our efforts?  If we cannot remember the last outburst of laughter perhaps it is a point of reflection.  Few of us are making decisions that will change the fate of the world within seconds.  It is the committed ceaselessness of our efforts that results in remarkable.  Lets be a bit playful in our deliberations otherwise the world we are trying to create becomes a lot harder to imagine.