Author: whatifconcepts

Empowering those that inspire so they can excel at the work that matters.

Who is it For? You or Them?

When they built the courthouse (San Miguel Courthouse, CO, pictured above), was it for the community or those who would hold power inside? What is our mindset when constructing something, holding a meeting, or starting a conversation? Seth Godin’s blog post double-clicks on the idea.

We have all been on the receiving end of a conversation that was positioned as an ask but clearly turned into a pitch. Are we able to build more trust and engagement when asked or pitched? How might we be authentic and intentional with our approach?

Fleeting

Sunsets are fleeting. We never know exactly when they will reach peak hues, and we cannot be certain we are in the ideal location to witness their grandeur.

How might we be present when witnessing a sunset and absorb the experience without stressing about the details? Sometimes it is best to stop our progress and mark the moment. We may only capture a portion of the event. Being flexible may be the most remarkable part of our viewing experience.

Waterfalls

Waterfalls tend to attract attention. If reaching one requires navigating a hiking trail, many people use the waterfall as a turn-around point or a place to rest before continuing up the trail.

How might we position ourselves as a point of confluence with the surrounding environment? How might we evaluate our location as part of our strategic value proposition?

Setting

Selling travel insurance at the airport baggage carousel is a poor prospect. Running a lemonade stand after exiting a fast food drive-thru window presents fewer sales opportunities. Giving a keynote on ‘how to get the most out of a conference’ as the closing presenter might be less impactful. Inflating a hot air balloon in a remote field with no spectators generates less excitement.

How might we recognize that our setting matters? If we are uniquely positioned, then our services will be relevant. If we hide in the shadows, we may be of value only to those who took a wrong turn.

Ascending (the Wrong Peak)

What mountain have you identified to summit? What if you find out you are climbing a different peak than selected? Do you stop your ascent and downclimb? Do you continue upwards, using this climb to enhance your performance for the next expedition? Do you abandon the entire project?

If our passion is climbing, we will likely continue, despite being on a different route than intended. If our goal is a specific summit, we will likely reroute to the planned ascent. If our hope was to curate an amazing narrative, we might use this detour to enhance our story. Being specific when we identify our intentions makes decision-making easier when we reach an inflection point.

Way Too Early

A favored way sports leagues retain attention immediately after a championship event is to post a pre-season ranking for the coming season. Often titled ‘A Way Too Early Ranking,’ it attempts to retain engagement with fans. By giving hope to all those fans seeking a reset after disappointment or delighting those building on their success, the poll encourages people to start dreaming and planning for next season.

How might we find a balance between engagement and a reset? When do we allow our fans to recalibrate? When do we need to amplify their connection with our cause?

Upgrades
Note the in-flight magazines, a mainstay of domestic flights 10-years ago

When traveling as a group, how do you treat the opportunity to upgrade? It may be a bus seat with more legroom, a cafe table by the window, or an aircraft class of service upgrade. Do you take the upgrade, give the upgrade to somebody in your party who may not have experienced the opportunity, or decline the opportunity unless the entire group can advance together? What does your group suggest if one person is provided a better way of traveling? Does the quality of the upgrade matter to your group’s decision-making process?

When upgrades are offered, they are a good test of our values and priorities. There is no right or wrong, but it represents a chance for actions and beliefs to align or bifurcate.

What have been your experiences in real-time?

After the Hard Part

After you complete the hard part, then what? Do you stop and rest, or do you continue forward at a recovery pace? Can you accelerate on easier terrain, or is your journey finished? Tour de France riders do not call it a season after three weeks of bicycle stage racing. They move on to the next round of events (World Championships, Olympic Games, Vuelta Espana, etc.).

A way to distinguish ourselves is not by completing the hard section but by our actions after cresting the headwall. A social sector organization that completes a capital campaign and then goes silent is remarkable for not being able to double-click on its campaign’s impact. An enterprise that goes viral for a compelling story and continues to make that event its sole highlight reel for successive years is the equivalent of riding off into the sunset.

How might we plan for the crux move and the terrain that follows?

In Media Res

One of Gary Larson’s superpowers was the ability to illustrate THE FAR SIDE from the perspective of ‘in media res’ (in the middle of things). Why The FAR SIDE is a masterclass in storytelling, provides a thoughtful YouTube example. He captures the actions that proceeded in his cartoon panel and suggests the ending.

Try this icebreaker exercise: provide a sheet of paper with three blank cartoon panels and ask team members from your organization to illustrate the enterprise’s strategic plan (or a big project, future expansion, major goal, etc.). When our space for storytelling is truncated, we tend to ground ourselves in the essential plot points. The results of this activity might assist us in telling better stories in the future when we paint a vision of where we want to go.

Being of Service

Leaving the barn for a horseback ride, dirt and debris from one horse collects in the aisle. So, I could sweep just outside my horse stall. Or, I could sweep the entire aisle. The entire job might take a few additional minutes, and it leaves the barn cleaner for those who come after.

Are we serving ourselves, or are we being of service to others? We cannot always do more than needed but when we do, we amplify the work of those around us.